Ageing versus Longevity

Ageing versus Longevity Many may wonder what the difference is between these two terms.  Ageing At the biological level, ageing results from the impact of the accumulation of a wide variety of molecular and cellular damage over time. This leads to a gradual decrease in physical and mental capacity, a growing risk of disease and […]

Spotlight a leader

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During the month of August and beyond we will add leaders to this page. 

Spotlight on Women leading change in the longevity sector in South Africa

Spotlight on Women leading change in the longevity sector in South Africa Living Longer-Ageing WELL Longevity is changing the way we need to think about our life journey. Women on average outlive men. In South Africa at age fifty, women are 50% of the population growing to 70% beyond the age of 80. It is […]

Leadership Roles as the Elders in a Nation

Leadership roles as the Elders in a Nation I am busy reading a book called From Age-Ing to Sage-ing by Zalmon Schachter-Shalomi and Ronald Miller. This book was recommended by my friend, Moira Allan, and she also shared these principles from the book at a meeting of PIONeering Elders of the SADAC nations on Saturday. […]

Work for the over 50 generation. How can we help?

Work for the over 50 generation. How can we help? The world of work has changed significantly over the past two years. Many shifts and trends in how work is changing was already evident before March 2020. Life is a two-edged sword. We are living longer and should as a result look to earn for […]

Do you Market to a 50+ Consumer

Do you market to a 50+ consumer? Almost 20% of the South African population is over the age of 50. Does your product/service need this consumer to be aware of what you offer? In a world of longevity, driven by technology we need to find new and interesting ways to reach our target audience. At […]

Books to help you along your journey 50+

Books to help you along your journey 50+ Books are a wonderful way to improve your understanding about how the world is changing. I have read many over the past 15 years as I have tried to understand how longevity and technology are changing the way we need to think about our future. Here would […]

Ten reasons to use a coach 50+

Ten reasons to use a coach 50+ Coaching has become a “buzz” word. The most known are sports and executive coaches, but now the world of coaching has opened with many more types in different areas of life. There are many transitions that we experience between 50 and 65. In a world where we are […]

Uniqueness matters at 50+

Uniqueness matters at 50+ We are all born with unique gifts and talents. As we experience life, we start to build different elements and characteristics that define who we become. Working as a career coach with someone at 50 is very different from working with a young person straight out of school or university. So, […]

The Sandwich generation – caring for our parents

The Sandwich generation – caring for our parents Longevity brings many advantages plus some challenges. Each family will look different, but many are experiencing the gift of their parents living longer than previous generations and some of us still have our children at home when we retire. This trend is causing stress and there are […]