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CEO of TAFTA and board member of Common Age

Local, national, and international leader in the longevity sector.


Words from the person who nominated Femada:

Femada is the heartbeat of TAFTA in Durban, a place where older people live and thrive in community. She’s a livewire, appreciated and connected nationally and internationally and consulted on policy issues. As a board member of several international bodies including Common Age, she is a tireless advocate for older people’s rights and is constantly seeking best practices to enhance the quality of the longer lives of the people in her community. She understands the vital importance of remaining active and engaged in the culminating season of life and facilitates access to personal growth programmes including entrepreneurship

Longevity is a mega trend impacting life for all of us. We asked Femada what this means to her and what she does to impact change in this field of work:

Longevity is a reality for most societies and need to be prioritised. Impacting change for me starts with my perceptions about longevity and challenging the stereotypes I hold. I challenge others to imagine a different future to the commonly held negative narrative on ageing. This is done within the context of the various networks which I am part of. At a local level I am supporting the realisation of our company strategy which is premised on longevity. On a national and international level, I collaborate with different organisations/individuals to explore the possibilities of an all-age inclusive society.

More about TAFTA

TAFTA is a non-profit organisation dedicated to serving the needs of Durban’s elderly residents by inspiring active ageing. TAFTA manages 13 residential facilities within the greater Durban area, catering for the specific needs of the elderly. They also offer a range of support services, such as Meals on Wheels and Home-Based Care, to enable older persons to continue living in their own homes.

The Commonwealth Association for the Ageing

Working to ensure older people are fully recognised in society, and are supported and enabled to live well in an all-age friendly commonwealth